Giving Sponsors Mileage


It seems BMW read a certain quote by David Ogilvy, ‘The consumer isn’t a moron; she is your wife. You insult her intelligence by assuming that a mere slogan will persuade her to buy anything’.

Ladies & Gentlemen, we will be seeing  the new BMW M3 DTM touring car in technicolor… lol. ok. that was lame. Anyway, we’ll no-longer see the BMW M3 DTM in a flat black or BMW’s trademark striped white color scheme.

Castrol Edge BMW M3 DTM

Based on a sponsorship deal with BP, the BMW M3 DTM is decked out in the bright green color of Castrol Edge motor oil and the light blue of German gas station network Aral.

Castrol Edge BMW M3 DTM

That is lesson 1 in Giving sponsors the Mileage they deserve for the funds they put in.

Castrol Edge BMW M3 DTM

Quote picked from @KevDaNative Timeline

Hat tip to AutoBlog.com

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One thought on “Giving Sponsors Mileage

  1. Pingback: Footage: BMW Returns to DTM… after 20-year Absence « Nafterli's Car World

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