Windows of Opportunity


While we are focused on who re-invents the wheel… I mean Bonneville racers running on Aluminum discs, another company using wood… yes! Wood to make rims, General Motors Research and Development put a challenge before researchers and students from the FUTURE LAB at Bezalel Academy of Art and Design in Israel. The task: Conceptualize new ways to help rear seat passengers, particularly children, have a richer experience on the road.

“Traditionally, the use of interactive displays in cars has been limited to the driver and front passenger, but we see an opportunity to provide a technology interface designed specifically for rear seat passengers,” said Tom Seder, GM R&D lab group manager for human-machine interface.

Since GM has no immediate plans to put interactive display windows into production vehicles, the R&D team gave free reign to the Bezalel students to create applications without concern whether they could be mass produced using augmented reality.

Tom Seder said, ‘I used to explore the world with my dad’s tools…kids today explore the world using a digital toolbox so we are trying to create applications that they could use to really understand intuitively how the world works.

Footage Courtesy World Car Fans on YouTube.

pictures courtesy Motor Authority

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